Wasting Water Is Weird
Wasting water is weird. It really is when you think about—and that’s the problem. We just don’t. But there is this moment when using water becomes wasting water. We illustrated this moment through Rip the Drip. He appears whenever someone starts wasting water and shows how weird it really is. Our campaign included a national television PSA, posters, a website, social media and out of home ads.