I have over thirteen years experience writing copy, building brands, producing integrated campaigns, directing talent, managing venders, creating winning presentations and developing strong client relationships. I most recently helped to lead a team of writers, art directors and designers by providing inspiration, guiding the creative and expediting the work load – but I’m not afraid to get my hands dirty. In the end, it’s all about the work, the work, the work.
- Created a coalition campaign that successfully brought together Bosch, Kohler, Lowe’s and Procter & Gamble to pool their resources around the issue of water conservation. Twenty-nine percent of the people who saw the campaign said they were moved to change their water usage behavior.
- Developed marketing campaign resulting in Pizza Hut’s most successful product launch in company history.
- Sold advertising campaign during new business pitch that won $60 million E*Trade account.
- Increased AT&T’s brand awareness within the 18-24 year-old demographic by personally connecting to college sports fans in a nationwide local media blitz.
- Won several national and local awards for ads extolling Milky Way’s caramel superiority.
- Created celebrity television commercial seen by 93.2 million viewers during Super Bowl XLI.
- Knew enough to shut up and listen when people more talented than I were teaching me the art of advertising.
SHELTON GROUP Knoxville, TN
Associate Creative Director 01.11 – 07.13
Helped direct teams on all projects. Built presentations and presented work to wide range of clients. Used insights pulled from extensive research to create lasting behavior change within the sustainability market, including social awareness, energy-efficiency programs, LED lighting and sustainable home construction.
FREELANCE New York, NY
Copywriter 01.09 – 12.10
Created advertising and marketing materials during ongoing projects for Proteus Productions, RAV, Arnold and others.
BBDO NY New York, NY
Copywriter 03.02 – 01.09
Produced work for major clients including FedEx, Visa, Sony, Pepsi and GE. Sold concepts internally and to clients. Created ads from start to finish for TV, radio, print, OOH and interactive.
DEVITO/VERDI New York, NY
Freelance Writer 10.01 – 03.02
Created Hotwire.com campaigns for new business pitch. Developed print and collateral pieces for Lennox Hill Hospital.
BBDO NY New York, NY
Creative Assistant/ 02.00 – 03.02
Worked closely with two Executive Creative Directors and their perspective teams. Assisted with agency projects, client relations, presentations and ad trafficking.
School of Visual Arts New York, NY
Advertising 01.02 – 12.02
ADHOUSE New York, NY
Advertising 01.01 – 12.01
West Virginia University Morgantown, WV
BS Journalism/ Advertising 09.91 – 05.95