About

BRIAN KELLEY

 917.602.2535

bkelley1111@gmail.com

 

Summary:

I have over thirteen years experience writing copy, building brands, producing integrated campaigns, directing talent, managing venders, creating winning presentations and developing strong client relationships. I most recently helped to lead a team of writers, art directors and designers by providing inspiration, guiding the creative and expediting the work load ­– but I’m not afraid to get my hands dirty. In the end, it’s all about the work, the work, the work.

 

Accomplishments:

  • Created a coalition campaign that successfully brought together Bosch, Kohler, Lowe’s and Procter & Gamble to pool their resources around the issue of water conservation. Twenty-nine percent of the people who saw the campaign said they were moved to change their water usage behavior.
  • Developed marketing campaign resulting in Pizza Hut’s most successful product launch in company history.
  • Sold advertising campaign during new business pitch that won $60 million E*Trade account.
  • Increased AT&T’s brand awareness within the 18-24 year-old demographic by personally connecting to college sports fans in a nationwide local media blitz.
  • Won several national and local awards for ads extolling Milky Way’s caramel superiority.
  • Created celebrity television commercial seen by 93.2 million viewers during Super Bowl XLI.
  • Knew enough to shut up and listen when people more talented than I were teaching me the art of advertising.

 

Experience:

SHELTON GROUP                                                                                 Knoxville, TN

Associate Creative Director                                                                   01.11 – 07.13

Helped direct teams on all projects. Built presentations and presented work to wide range of clients. Used insights pulled from extensive research to create lasting behavior change within the sustainability market, including social awareness, energy-efficiency programs, LED lighting and sustainable home construction.

 

FREELANCE                                                                                             New York, NY

Copywriter                                                                                                  01.09 – 12.10

Created advertising and marketing materials during ongoing projects for Proteus Productions, RAV, Arnold and others.

 

BBDO NY                                                                                                   New York, NY

Copywriter                                                                                                 03.02 – 01.09

Produced work for major clients including FedEx, Visa, Sony, Pepsi and GE. Sold concepts internally and to clients. Created ads from start to finish for TV, radio, print, OOH and interactive.

 

DEVITO/VERDI                                                                                     New York, NY

Freelance Writer                                                                                     10.01 – 03.02

Created Hotwire.com campaigns for new business pitch. Developed print and collateral pieces for Lennox Hill Hospital.

 

BBDO NY                                                                                                 New York, NY

Creative Assistant/                                                                                02.00 – 03.02

Junior Writer

Worked closely with two Executive Creative Directors and their perspective teams. Assisted with agency projects, client relations, presentations and ad trafficking.

 

Education:

School of Visual Arts                                                                           New York, NY

Advertising                                                                                             01.02 – 12.02

 

ADHOUSE                                                                                             New York, NY

Advertising                                                                                            01.01 – 12.01

 

West Virginia University                                                                   Morgantown, WV

BS Journalism/ Advertising                                                             09.91 – 05.95

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